FITNESS MARKETING STRATEGIES ON HOW TO MARKET YOUR GYM
Nowadays fitness has become a lifestyle for many people. All people want to become fit in their age, so people join a gym to stay fit, that’s why the Gym business becomes so popular and many people opening their new gym and doing advertising of their new gym through social media and google ads, so without digital marketing,
it is not possible to do online marketing. Digital marketing will help you to get traffic in your gym. Whether you’re a small gym or a large chain of gyms, marketing your fitness & gym is one of the most important parts of running your business.
Here we’ll go over fitness marketing strategies and how to promote your fitness & gym effectively to drive new customer acquisition.
1. Create a User Friendly Website
It’s no secret that roughly 60% of people look online for a business as their first or second contact point That’s over half of your future audience!
This is where your website can help. In order to attract clients online, you’ll need a website that is:
⦁ Simple to navigate
⦁ Informative about club location, hours, facilities, etc.
⦁ Present in the search engines
It may seem like a tough job to create a website from beginning, and paying someone to do it for you can be costly. Luckily, there are a few digital tools you can use to create a version of your website that will stand-in as your gym’s digital marketing touch point such as:
⦁ Wix
⦁ WordPress
Once you’ve built and designed a working website, you can attach an API to an existing client portal for your club for new and existing gym members to sign-up, make payments, and book personal training, classes or facilities.
When creating your gym’s promotional marketing campaigns, you can direct users here directly with a link or from your website for a quick sign-up to get them in your club quickly and painlessly.Once that’s all set up, you’ll need to get users to your website. This is where the search engines come into play.
2. Local SEO for Gyms
Local SEO is one of the most cost-effective forms of fitness marketing as it’s free and can have huge returns on investment if you’re ranking highly for local searches. Whether you’ve got one fitness club or several, people need to find them easily and most of the time turn to local search.
They’ll use phrases like “best gyms near me”, “fitness clubs near me”, or “gyms in (city name)”.
These are very competitive keywords so you’re not going to rank highly for just these keywords automatically no matter what you do. You’ll need to work on your local SEO to rank highly for the keywords so that you can appear in local packs like the one below:
To optimize your website to rank locally, you’ll need to:
⦁ Use local keywords in your content
⦁ Have consistent NAP (name, address and phone number) across your website and citations
⦁ Create lots of local citations
⦁ Getting a Google My Business page
3. Google My Business
Google is the most widely used search engine in every country except for China, Hong Kong, Japan, Russia, Czech Republic and South Korea.
In every other country Google is the most widely used search engine. If you’re in one of the countries not listed above, it’s a good idea to create a Google My Business (GMB) page so that:
⦁ You can appear in local packs
⦁ People can find your address, hours and phone number easily
⦁ Future clients can see your facilities in images
⦁ Existing or past users can review your business
A complete Google My Business page will result in your brand showing up in the search engines like this when people search for your brand:
People can easily see your fitness club information on the right hand side and choose to visit your website to get additional details.
Just be sure that all information is updated and you choose the category of your business correctly. If you’re managing multiple locations, you can create multiple entries under one account.
4. Fitness Content Marketing
While it’s always a good practice for gyms to do content marketing, you should be aware that in the world of search engine marketing for fitness brands, fitness related keywords are extremely competitive. And they should be Ranking for a keyword like “how to do a push-up” isn’t going to bring you a lot of targeted results as people coming to your website for that keyword 99% of the time won’t be local users.
However, ranking for keywords that are fitness and local oriented, can help you.
For example, locally oriented content as listed below has local targeting built into it:
Best outdoor exercise in [city name]
Best hikes in [city name]
Where to buy cheap supplements in [city name]
Simply create a blog and start writing about fitness in your area.
5. Social Media marketing
After looking at over 100 fitness brands’ social media profiles, we found that 86% of them post daily on either Facebook or Instagram. And that’s no accident. Gym social media marketing has been around since the social media platforms became universally used, as they have the added benefits of engaging your current clients and showing potential customers what workouts and life is like in your club in general.
Social media has become one of the most widely used channel embedded into any fitness marketing strategy.
If you want to streamline your social media posts, you can use a free tool like buffer to schedule posts ahead of time, cross-post between different social media platforms, measure engagement and track your results.