Digital Marketing and Its Scope:
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There is one saying that “You can’t sell if you can’t tell”. You have to tell the people about your Product/Service or Brand if you want to sell it in the market. Days are gone when people were using traditional methods of marketing to sell the product.
Now its Digital Era so you have to adopt latest methods to sell your Product/Service. Digital marketing is a tool which is used for marketing/advertisement of Goods, Services or Brands thru online/digital platforms. It is also called Online Marketing, Internet Marketing, Web Marketing or E-Marketing.
It is a much cheaper and effective way of marketing as compare to traditional Marketing. In Digital Marketing we need Internet and Digital tools like Desktop, Laptop or Mobile and platform for marketing of Product or Service.
For business owners it is the need of hour to use Digital Marketing. It will help them to survive and to grow their business. It helps for lead generation and prospecting because
customers rely on Digital platforms to search the products/Services of their need.
For Customers It gives them a cheap and best solution for their needs without physically visiting outside in the market.
From employment prospective Digital Marketing has emerged as a career option for many of the employees and Business owners.
We can also call Digital Marketing as Future Trend/ The Game Changer.
There are many channels thru which Digital Marketing can be done such as:-
- Search engines
- Pay per click
- Blogging
- Social Media
- Website
- Email
- Affiliate marketing
If you have a Mobile but you don’t know how to make a call from it then there is no fun of keeping the Mobile Phone in the pocket, In same manner if you have required tools for Digital marketing but you don’t have the knowledge how and when to use these tools then it is not worthy.
So Without getting proper knowledge a person cannot take full benefit of Digital Marketing tools. Now days many of the organizations are providing Courses/Training for Digital Marketing.
Why Digital Marketing?
Before knowing deeply about Digital Marketing, You must know that why Digital Marketing is Important. As we all know that now most of the people are using digital modes for entertainment, to gather information about anything or to complete their official working.
So when everyone is moving around internet & digital gadgets and you are planning to reach out to unlimited people to sell out your Product/Service then it is only possible thru digital modes. So Digital Marketing is the best tool to reach to desired quantity of people with desired location to enhance your business.
It also helps to understand the sentiments behavior of customers because Digital marketing helps you by providing required data for analysis. It is one of the cheapest methods of Marketing as compare to traditional methods. Promotion result can also be tracked in Digital Marketing.
Elements of Digital Marketing:
Keywords:
There are keywords which are used more often by people to search anything on search engines. So content should contain such words and these keywords should be relevant to the topic. Quality of such keywords will be judge on the basis of its ranking, quantity of search and clicks. So it is important learn how and where to use a keyword and from where you can find important keywords.
Content:
Content is the main element in Digital Marketing we can also call it The King. Because it is the content thru which people get complete information about what they are looking for. Content should be interesting and Valuable. There are many ways of content writing. Content writing can be done thru Blogs, Posts on Social Media, podcasts, infographics, etc. It is must to learn that how your content can add value in marketing of a particular Product/Service.
Channels of Digital Marketing
Search Engine:
It is one of the most used tools in Digital Marketing. Search engine marketing is all about showing your website on the top when someone searches with a particular keyword on search engine. When different – Different strategies are used to boost up the ranking it is called Search engine optimization-SEO.
If ranking of website is high that means probability of getting leads and lead conversion is high. Content and Subject keyword play a big roll in SEO. But proper knowledge and skills are required to show-off the Brand/Product or Service in such a manner which can attract people.
Pay per click:
If you quickly want to boost your rankings in search engine then you can take help of PPC. Pay per Click-PPC can be called as paid version of SEO. It is also called as Search Engine Marketing-SEM.
As the PPC keyword itself explains that pay per Click means that advertiser will pay money for his Advertisement only when his advertisement will be clicked by someone. Here you can boost your raking according to the budget you have planned to spend on Advertisement.
This channel saves money for marketers as they need not to pay any amount for the people who are not interested in their Product/Service or Brand. Subject Keyword play a huge roll in PPC to attract people to click on the Advertisement.
PPC gives you option to choose the Audience as per your requirement like you can target the audience on basis of their location, the Device they use etc.
The difference between SEO and PPC is that in SCO traffic is generated in organic way (Free of Cost) whereas in PPC traffic is generated by paying the money.
Blogging:
Blogging is a way to express your Thinking, Knowledge, Experience or your point of view about something. Content of blogs should be knowledge full, Interesting and should add value to the person who is going to read it. Blogging can be used to entertain the people also.
It can become a good source of income if your blog is interesting and keeping value for readers. It has become a popular channel in Digital Marketing as count of people who read blogs is increased drastically in past few years.
In Digital Marketing people are using blogs to advertise their Product/Service or Brand. There Ads can be in any form like Banners, text links, streaming video, audio clips etc. So here marketers have the chance to covert the blog readers into their customers.
Social Media Marketing:
A massive population of the world use Social Media Platforms, This is the reason it has become a popular choice for people in Digital Marketing. Today no one can even think about Digital Marketing without Social Media.
Social Media helps to know customer opinion, interest and Market trends about a particular Product/Service or Brand which lead to make strategies accordingly and lead to better customer experience and prospecting. Social Media platforms also allow to run paid promotions/advertisements for Lead Generation and prospecting.
Below are few Social Media tools for Digital Marketing
Marketing thru Facebook:
Facebook is used by a major part of population around the world that’s why people use it as one of the best tool in Digital Marketing. Here you get the opportunity to market your product/Service to a wide range of people by choosing the targeted audience.
In Facebook you can promote your Product/Service or Brand to a specific audience based on their location, Age, gender and interests. Ads can be done in text, Images, Videos, Carousel or Slideshow forms on Facebook. Choosing the right mode and Right Audience is important along with the quality of content.
Marketing thru Instagram:
Instagram is a popular app among the youngsters. It is the second most used social media application in the world after Facebook. If you want to promote your Product/Service to young Generation then it is one of the best tools you can use for digital marketing.
As like facebook there are many ways of promotion thru Instagram. It is important to know the platform inside and out, including the type of content resonates most, how to use Graphics, Images, Music, and Videos etc to get the desired results.
Marketing thru Twitter:
People use this tool to get and provide latest information about self and society to stay updated. It can help you to spread information/News about your Product/Service or Brand.
As like other social platforms twitter can be used for marketing purpose by learning how to use it in a decent manner because on Twitter anyone can publicly share information about your brand which can make or break the credibility of your brand.
Marketing thru LinkedIn:
People do not use this social media platform to post funny stuff or Family picks. Here you get opportunity to meet entrepreneurs or professionals of different stream. This makes Linkedin one of the reliable and favorite marketing tool which is used by professionals and Businessmen.
Business to Business (B2B) marketing can be done thru linkedin very effectively. It also helps Recruiters to find employees and Employees to find recruiters. Your profile and content on Linkedin pays an important roll in marketing
Marketing thru Youtube:
Youtube is a platform where people share there content thru Videos. It has become a famous platform for people of different interests like Music, Short films, Funny Videos, Documentaries and Informative videos makers.
You can make your own channel on youtube to show off your content to the Audience. People also post their Ads on you tube in Video form which streams on different- different channels. Your quality content on you tube can also help you to earn income.
To take maximum benefit of what youtube offers one need to have complete understanding of its features, optimization of channels and awareness about what/when & how to advertise on channels.
Website Design:
If you are a business owner then it is important for you to have a website. Website is the place which leaves first impression on people about your Business/Brand.
Your website should be designed professionally, Customized nicely and should contain the required content which you want people to know about your Business/Brand because it will be a deciding factor for your customers to take decision.
This is most important factor of Digital Marketing because almost all other modes/Elements of Digital Marketing redirect the customer/Visitor to the website only. We can also say that a website needs support of other modes to reach out to target Audience/Customers.
Websites also help you to gather information about Customers as per your requirement for analysis purpose.
Email Marketing:
Emails are one of the oldest and reliable modes of communication it is also one of the common used mode. So due to this many of the brands are using this mode of marketing. This also helps the people to stay in touch for long time Staying in regular contact with your customers will help you to build relationships with them.
You can follow up your fresh leads by sending emails, you can serve your present customers by knowing and resolving there issues related to product/Service through emails. You can send latest information/Updates about your Product/Service to spread awareness and to generate leads.
Affiliate marketing:
Affiliate Marketing is a mode of advertisement where people advertise the products/Service of other companies thru affiliated network. In this mode they get payment as per set percentage from the company on sale of products. It is like sharing the revenue to advertiser by companies which they generate after sale of Product/Service.
Affiliate Marketing has become a very popular mode of marketing among E-commerce companies. Many products are getting marketed thru affiliate marketing like Books, toys, Music Instruments, tools, household items and Electronic items, So far Amazon is the biggest affiliate network.
Benefits of Digital Marketing:
So you have got information about What, Why and How of Digital Marketing. Now we will discuss benefits of Digital Marketing.
These are mentioned below:-
- In Digital Marketing you can measure performance of your content.
- You can make necessary changes in your future strategies on behalf of the analysis which are done on recent data.
- Overall Leads and converted leads can be counted.
- Conversion rate also increase with the help of effective marketing.
- It is cheap and more effective than traditional marketing.
- If you are a small businessman, Digital Marketing enables you to compete with Large companies.
- It always gives you chance to improve as you get to know where you are lacking.
- Wide range of channels is available, so best one can be choose as per personal requirement.
