How Digital Marketing Will Transform Real Estate Industry?
If you are a real estate developer then you cannot ignore the power of digital marketing. Marketing for any product or service digitally has now become mandatory. With over millions of users currently, the digital market has really opened up an opportunities for brands today. A strong and powerful digital marketing strategy is what will help real estate developers defeat the competition. If you are looking to step up your real estate digital marketing game, here we can help you to guide.If you are looking for Digital Marketing then visit our institute.
Digital Marketing for real estate – The benefits
Marketing techniques are open to develop and get better over time. Additionally, if you are an passionate user of the digital space for marketing your products, you know it comes with many benefits. Apart from the urban space, digital marketing is developing in tier 2 and tier 3 cities of India as well. Real estate developers are yet to realize these benefits and are only scratching the surface when it comes to taking full advantage of what digital marketing has to offer. Here’s where digital marketing in real estate gives developers an boundary, with a mass of digital marketing trends to expect in 2019.
Cost-efficient: There is a lot of money that goes into a real estate project. Digital marketing offers similarly lower pricing to that of traditional marketing, so it’s no surprise that marketers in the Real Estate industry are taking full advantage of the cost efficiency.
Increased acknowledgment: Considering the numerous homes projects that vary in size, location and cost, having a digital marketing strategy lets you expand your overall reach and even customize that reach towards a selected target market.
Performance Analysis: Digital marketing offers similar ways to keep track of an advertisement’s performance in the competitive marketplace, making it easier for real estate developers to understand what marketing technique works best for their products.
Creative licence: Be it an apartment, independent house, villa or plot of land, there are similar ways for developers to showcase their products in the online marketplace.
Brand building: To succeed in the big industry that is Real Estate, developers need a strong and esteemed presence. Having an online presence is considered the next best brand building technique.
How Real Estate digital marketing techniques works?
Any real estate company who is hoping to succeed, digital marketing is a great place to start. Company not using this medium are losing out a much of opportunities that the medium has to offer. Here are some of the strategies that a real estate company can use:
Building a strong real estate brand through a website, social media marketing, content marketing and search engine optimization (SEO).
Bring in customers through advertising on various platforms such as Facebook, Google, LinkedIn, lead development techniques and influence marketing.Customer engagement via YouTube videos and social media posts.
Let’s understand some digital marketing practices that will help achieve the above mentioned goals.
1. Building the brand
First create online presence is most important step, and serves as a foundation for all future digital marketing activities. To establish a powerful online presence, Real Estate developers need to focus on creating three things.
2. Creating a Website
For Real Estate, a website can serve two purposes: a virtual office that showcases the builder’s latest projects or a effective marketplace for house candidate to explore purchasing options. To make either one or both of these purposes work well, there are many tools and optimization techniques that need to be execute.
3. Multiple Web pages
Aside from having a homepage that gives a summary of the Real Estate builder’s brand, having multiple web pages that provide more information on the brand and interlink with one another through clever content navigation is essential. More pages ultimately result in users spending more time on the website, which directly affects the website’s rank on search engines.
Landing Pages: Landing pages act as mini e-commerce portals that explain in detail about a particular brand’s upcoming, on-going or released Real Estate project. Landing pages that are interactive or those that have video presentations have proven to yield 403% more inquiries than regular pages.
4. Search Engine Optimization (SEO)
SEO holds an entire digital marketing campaign together. As a matter of fact, digital marketers for Real Estate must have an SEO planner right at the beginning of their marketing strategy. From SEO plugins to various link building techniques, the driving force of good SEO, especially for Real Estate, is keyword research.
5. Creating a Blog
Whenever people need help or are looking for something, they do one of two things – seek out a person or a place or browse the internet. Blogging has come a long way from being a casual online tool for storytelling to an essential element of a digital marketing strategy.
Blogs are a long, short or creative source of information . Research shows that websites with blogs have 434% more indexed pages. Google recognizes and ranks these websites easily due to the information provided, ultimately leading to that site showing up on the first page of search results.
6. If you have a strong social media presence
The platform of Social Media offers brands a unique way to get more personal with their audience, and it is no different in the case of Real Estate.There are numerous platforms for Social Media Marketing available today and some of the most useful ones for Real Estate developers include:
Facebook: India has the world’s largest number of Facebook users (195 million and counting), so there is a clear and open platform for Real Estate developers to take advantage of the numerous advertising techniques Facebook has to offer.
YouTube: Videos are, without a doubt, the most watched medium on the planet. Real Estate developers can use optimized YouTube videos to add a layer of instructions to their promotional campaigns.
Twitter: This micro-blogging giant has proven to be a rather useful marketing tool in the recent years. Twitter serves as a great platform for Real Estate developers to invite credible 3rd party sources to influence purchase decisions.
LinkedIn: LinkedIn is the go-to medium for anyone looking to expand their business to business portfolio. Real Estate developers can connect to 3rd party realtors, architects, interior designers, house maintenance providers and so on.
7. The power of inbound marketing and mailing lists
Using creative media sources, such as blog posts, Social Media Marketing (SMM), sharing videos, etc. is a great way for companies to engage with their audience. there were the days when giving out pamphlets to customers was the only way to sell for your business. It’s inexpensive and helps your real estate look brighter, shinier, and much more worthy of the buyer’s time and money.Mailing Lists, although an older method of reaching out to customers, is still popular among businesses even today!
Another major way to gain online traction is ANALYTICS. Google Analytics is an extremely simple and powerful tool used by website owners and app developers to get information and stats on who’s visiting their websites, providing a great way to track your website traffic and better understand your audience. And if done right, SEO (Search Engine Optimization) can prove to be an effective way of getting more leads to your website.
With these tricks and tips, you’ll be able to boost your Real Estate Business and increase growth through the powers of digital marketing.
Influencer marketing is the Internet’s word of marketing method and can prove very effective to generate leads for Real Estate builders. Just like word-of-mouth, influencer marketing uses popular bloggers and other professionals in the Real Estate industry to promote a particular property. Influencer marketing channels include both blogs and social media channels, so Real estate builder must carefully choose the appropriate kind of influencer to market their properties.
As a realtor, you may have experienced a major shift in the last ten years. Customers are beginning to buy homes in a different way, often beginning with online market research and a clear vision of precisely what they want out of their future house.
In class realtors, digital marketing has come to the forefront of their marketing efforts. From generating new leads to completing successful sales, the real estate industry is now susceptible on digital marketing.