Search engine optimization means implementing best practices according to search engine guidelines to get high ranking in search results or we can say that SEO is generating traffic to the site using organic search results. Here we are offering practical SEO training in Chandigarh with our trainers who are expert in digital marketing field.
SEO is the most powerful tools for generating online traffic which helps the business or a company in generating new customers. SEO process includes various techniques like website planning, business analysis, keyword research, on page optimization, link building. In our SEO Training, we make your concept clear by working on the live SEO projects
How SEO Works?
Here we understand by an example .Let us assume you are a customer and you want to find out best Facebook marketing training classes in Chandigarh. When you to Google and you may enter a keyword like best Facebook marketing classes .Now Google may display few pages in Google and as we know mostly customers are go through only first page. Here SEO plays an important role in displaying the website in first page of Google . SEO Expert try to push their particular website to the top in Google.
Courses in SEO
1 Website basics
- What is Domain & Types
- Domain Registration
- What is Web Hosting Server
- Windows Server
- Linux Server
- Sharing,Dedicated,VPS Hosting
- what is http,https,www
- Hosting Registration
- DNS Server
- What is Website
- Dynamic,Static Websites
- Free website creation
- Free hosting form host gator
- Free web mails Creation up to 5
- Free data base Creation
2.SEO Basics
- What is Search engine optimization?
- History of Search engines?
- How is SEO important in digital marketing?
- How is search engine important for companies?
- How can search engine impact the brand and sales of a company?
- How does search engine algorithm work?
- Components of search engine?
- Different types of search engine?
- Operators used in search engine
- Algorithms used in SEO
- Updates of ZSEO
3.On Page Optimization Modules
- Site Structure Analysis
- Competitive and Exact Title Creation
- Meta Keywords Creation
- Meta Tag Optimization as per Keyword Research
- Perfect navigation as per theme
- Breadcrumb Optimization
- Checking Broken Link
- Creating Sitemaps (HTML, XML, ROR, Text Sitemap)
- Usage of Robot.txt in order assist crawler
- Robots.txt File Creation and validation
- Internal navigation
- Content Optimization as per Keyword Density, Proximity, Prominence
- 301 redirect for canonicalization problem
- RSS Feed Creation
- URL Renaming and Rewriting .htacess code
- Content Negotiation and Modification
- Regular Updation of the sitemaps
- Create Custom Error 404 Page Optimization
- W3C Compliance: HTML/CSS Validation
- Heading Hierarchy ( 1H1, 2H2,4H3,8H4 ..)
- Image Optimization, Using Alt
- Google Analytics Account Set
- Create and Mange Google, Bing and Yahoo Webmaster Tool
4.Link Building
- What is Link Building
- One way link building
- Two Way or Reciprocal link
- Link Wheel Building
- White Hat Link Building
- Black Hat Link Building
- Grey Hat Link Building
5 Off-page Optimization Modules
- Search Engine submission
- Directory submissions
- Dmoz Listing
- Forum Creation / submissions
- Blogs Creation, Posting and Commenting
- Blog Post Message Creation and Submission
- Articles Creation, Distribution and Commenting
- Press Release Creation and Distribution
- News letter posting and News Syndication
- Forums Posting and Comments
- Favicons Creation
- B2B Posting
- Podcasting Video uploading and tagging
- Getting in to Yellow Pages
- Theme base Link search
- Driving traffic through dedicated Social Networking
- Facebook Marketing (Fan Pages and Profiles)
- Twitter Marketing
- Social Bookmarking Strategy and Implementation
- Podcasting : Audio and Video Optimization
- Promoting Subsequent pages of the Website
- Google Site Map Submission
- Yahoo Site Map Submission
- Bulleting Board Submission
- Social Bookmarking SBM
- Social Networking
- Classified Ad Creation and Submission
- Posting in other Content Network
- Blog Creation and Commenting
- Rss Feed Creation and Validation
- Link Building
- Link Popularity Monitoring & Reporting
- Listed on Google/Yahoo Local Business Center
- Wikki Submission
- Google Analytics Setup Management
- Webmaster tools Set UP for Google, MSN and Yahoo.
6.Google Search Engine Algorithms
- Google Panda Algorithms
- Google Penguin Algorithms
- Google Page Rank Algorithms
- Google Humming Bird Algorithms
- Page layout Algorithms
7.Additional Topics
- Apply Google adsense Account
- How To Get SEO Projects
- How to get freelancer projects
- Client report creation