PPC Training in Chandigarh

  What is Google AdWords or Google ads?


Google AdWords is an online advertising tool developed by Google where advertisers pay to search engine to display their advertisement on top video content marketing generate mobile app.. Nowadays Google  AdWords course pay per click PPC advertising is one of the best effective and powerful part of digital marketing give the almost nature of online advertising in our daily lives. PPC training in Chandigarh is the best PPC learning school in Chandigarh.


Google AdWords launched in the year of 2000.IF you want to learn PPC training in Chandigarh is the best way.  Then so many google AdWords learning center open An advertiser where able to reach their customers is already spent time.

                                                                                  Google is where people search what to do here to go and what to buy your ad can appear an Google at the very moment someone is looking for product for service like yours. Google AdWords the largest and the most used online advertising network in the world. Million of businesses advertise online using advertise to reach new customers and grow their business. Liim institute is best in google AdWords certification  PPC training in Chandigarh.

  •  How AdWords training in Chandigarh promises a bright future for your career? How to learn Google AdWords?

Digital marketing have so many opportunities of job for the professional skilled people how done formal training  in Google AdWords. These people in huge demand. . A Google AdWords training add so many experience.

                                                   A formal training is a proof of your extra experience.  In the peoples mind your are perfect in your profession and give you so many customers. So that you increase probability to getting so many good and high paying jobs in high ranking companies . google PPC certification is he best way to get good job .

Google AdWords certification course OR PPC Course makes you perfect in basic as well as advanced aspects of AdWords. If you know the PPC tips and tricks in which area you work are helping you to get the occupation. All the business today is doing online digital marketing plan to develop their brand image and so many traffic on its website. Paid promotion is the most important plan of SEM strategy where the advertiser pay on per click. 

                                                                  Google AdWords is a promotion stage where the promoter show their ads on Google search engine result pages when user searches for definite keywords. When user searches for definite keywords. With Google AdWords training course the promoter can make a plan specially targeted to his customers based on current area, language, way of searching and the other parameters. He can make and increase an Ad movement that ensures consistent all time make traffic on website. If you want increase your online business and want to boost traffic make the effective plan.

You will learn about best practices and tips and tricks to optimize your efforts and get the maximum return on investment. The Google AdWords course or PPC course learning starts from the basics how creating AdWords and how to researching for keywords to create  ads. The Google AdWords course or PPC course training starts with the basics of how AdWords work and how you need to research for keywords to create ads as per your clients.

                                                                                           You’ll also learn about marketing and advertising extensions again. When you have complete Google AdWords training you will help any business for return their investment in search engine marketing. You can profitably create AdWords campaign that will boost traffic and increase sales for online businesses. you are in a situation to create your PPC campaigns to achieve your business goals and stand out in to   online marketplace. If you want to learning PPC and other course take PPC training in Chandigarh. PPC training in Chandigarh are present in also in Mohali.

1) Search Network

  • Search Network (SN) only allows you to show text ads on the search engine result pages only. The search network is good place to advertising for businesses, , and it’s mostly good for local businesses.
  • When should you use the SN?
  • Any budget.
  • Appropriate choice for most businesses.
  • If you want to advertise on Google Maps.
  • If you want to pay to be #1 on Google.


2) Display Network

  • Display network called as displaying image ads,
  • The display network (DN) contains so many websites to ads on display.


 3) Video (YouTube)

  • Advertise on YouTube with Video campaigns on Google AdWords. You can choose ad option that serve with an option to skip the ad after five seconds or as a six second buffer between videos.
  •    You can promote your video if you have good video content.


4) Shopping

  • You don’t need any much setup for Google shopping ads. There are no many features to select.  If you want to show products from your e-commerce store in Google Shopping, then you’ll need to setup the Google Merchant Center.
  • When should you use Google Shopping?
  • If you have an e-commerce store.


5) Universal App Campaign

  • simply advertise your app across Search, Display, and Video Networks with the Universal App Campaign. This is the best place to setup advertising for your app because of Google’s reach.
  • When should you use Universal App Campaign?
  • If you have a new or existing app.
  • If you want to drive in app sales.


  • Types of ads

     Facebook ADS

  • Awareness Ad Type: :Over 1.8 billion people use Facebook every month. We’re willing to bet the majority of those people don’t know your company exists.  Awareness ads build top-of-mind awareness and interest in your product or service.
  • These discovery ads are perfect for you to tell your company story and connect with new prospective customers.
  • The awareness ads available to you include:
  • Brand Awareness – Encourage discovery of your brand.
  • Local Awareness – Encourage discovery of your local business.
  • Reach – Show your ad to the maximum amount of people possible.


        Consideration Ad Type

Here people look at your business and want more information about you product and service.

  • Types of consideration ads include:
  • Traffic to your website – Send people to a page on your website
  • Engagement – Drive engagement with your company
  • Page Likes – Increase Facebook page likes
  • Post Engagement – Increase engagement with a specific post
  • Offer Claims – Get people to claim an offer
  • Event Responses – Get people to attend an event
  • App Installs – Generate app installs
  • Video Views – Generate views on a video
  • Lead Generation – Acquire new leads via a lead form Facebook users can fill out right on the platform
  • Messenger Ads – Send people advertisements right into their Facebook Messenger account.


        Conversion Ad Type:

Conversion Facebook ads give confidence people to carry out a particular action or get your product or                             service

  • Types of conversion Facebook ads include
  • Conversions – Drive an action on your website
  • Product Catalog Sales – Drive product sales
  • Store Visits (Limited Availability) – Drive foot traffic to a store


        Video Ads

video ads are pretty easy to understand. They’re ads in the shape of videos. Video ads are best used for                           brand awareness and consideration campaigns.

  • Ad Objectives that Allow Video Ads
  •  Brand Awareness
  •  Local Awareness
  •  Reach
  •  Traffic
  •  App Installs
  •  Engagement
  •  Video Views
  •  Lead Generation
  •  Conversions



         Photo Ads

  • This is the very simple of create any ad.  Facebook photo ads consist of one image, a call to action, and usually a link.


       Brand Awareness

Local Awareness

  • Reach
  • Traffic
  • App Installs
  • Engagement
  • Lead Generation
  • Conversions
  • Product Catalog Sales


        Slideshow Ads

  • Slideshow ads are using when promoter tell a story through photos. You can create your own slideshow and upload as a video, or use the slideshow creation tool available in Facebook ads manager.
  • Ad Objectives that Allow Slideshow Ads
  • Brand Awareness
  • Local Awareness
  • Reach
  • Traffic
  • App Installs
  • Engagement
  • Video Views
  • Lead Generation
  • Conversions


       Carousel Ads

  • A carousel ad is a format that shows a number of “cards,” each with a different image and the ability to link to a different destination.


       Canvas Ads

  • Facebook calls canvas ads “full-screen ad experiences built for bringing brands and products to life on mobile.”




  • Facebook dynamic products are same as the other dynamic ads.  They automatically promote products to people who have expressed interest on your website
  • You upload your product list and set up your campaign, and ads  finding the right people for the right product for as long as you want.


       Lead Form Ads:

Lead form ads very good format of ads. When people click on your ad, a form Create front on display.                             You can customize the fields of information, or you can go with a template created by Facebook.

         Ad Objectives that Allow Lead Form Ads:

  • Lead Forms

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