Digital marketing nowadays is no new concept, but with the arrival of new trends and technologies, it is
evolving constantly. Everyone is aware of its importance, but without incorporating the latest trends & tactics in the online marketing , a business cannot give its maximum output.Digital Marketing for food startup businesses is itself a revolutionary step.
1.Search Engine Optimization (SEO)
For any startups, it is very important to have an SEO-friendly website. For this, you should have contacts with the SEO which can do the best for your business.
SEO means making your website in a way that it achieves a top ranking in search engines such as Google, Bing, and Yahoo.
The higher your ranking on these search engines the greater are your chances to gain more users, who can then be converted into new customers for your business. It is a powerful marketing strategy that will give you and your business wonderful results. It is just optimization of different parts of your website such as title tags, page content, page speed, alternative text for images, etc.
2. Social Media Marketing (SMM)
The rise of social media and the impact it has on our lives signifies the importance of using this medium as an effective marketing tool. Social Media websites like Facebook, Instagram and Twitter offer entrepreneurs and business enterprises the opportunity to advertise their product and services to the target people.
These Social media websites are effective platforms for promotion of any business as you can reach out to your target audience.You can customize your budget as per target audience and can generate enough leads.
3. Pay Per Click (PPC)
Pay Per Click (PPC)is an internet business mechanism that allows you to get direct traffic on to your website at a some price which needs to be paid to the host website.When you are at initial stage of your business or startups then PPC is the best way to reach to the target audience .A successful PPC campaign helps startups gain a appropriate customer base, and an enhanced brand awareness.
4. Email Marketing
It is the effective way to interact with targeted customers. An extensive analysis of user behavior, their likes and dislikes are a must before starting an email campaign.
An integral part of the digital marketing is the email marketing.
By Creating attractive emails about products and services and reach to the audience with those is an effective tool that startups need to establish in their promotion.
5. Create a Blog for Your Business
Blogging is the best and the surest way to get your food business some online visibility. By adding a blog page to the website on a regular basis helps the one to show up on the search engine results pages (SERPs) and drive traffic to the website.By making a blog for your business is the best way to convert strangers into customers.
For instance, you can make a list of ingredients such as vitamins and minerals that are included in your food recipes and write posts about how these ingredients can improve consumer’s health.
You are not actually marketing your food recipes here. You are only generating curiosity in your target customer to visit your blog and read your content. Your focus is only creating awareness about your product
6. Share Your Post on Facebook
Facebook marketing is the platform where you can create more and more customer by just using this wisely and smartly.
You can run ads on the facebook pages by spending some money and can generate more leads .
The things you need to do in order to create a Facebook Ad to promote your blog post is :
• Log on to your Facebook Page and open up the Facebook Ad Manager.
• Now click on “Create Ad”.
• You should see different ad campaign goals. Although you may want to ultimately convert your visitors into your customers, your goal here should be to drive traffic to your website. So choose “Traffic”.
7. Approach Food Bloggers to Promote Your Food Products
One of the best technique for food marketing is to get in contact with food bloggers and take their help to promote your food products.
There are many food bloggers who have an excellent rapport with the people whom you want to target. These bloggers know all about what it takes to get to the top of the search engine results.
8.Create an Infographic for Your Food Product
We all get the maximum of 3 seconds to create a powerful impact on today’s impatient audience. Within that time you need to take their attention and must convey the message that you want to say, and influence them to take the quick action. The great way to do this is with an infographic, which is a combination of content, data and graphic design.
Infographics have the power to convert even a dry piece of information into attractive visual. It makes information easy to understand and lets you convey your message in a very clear manner.