What is E-Commerce marketing ?
E-Commerce marketing refers to using the online medium and platforms of Digital marketing such as websites, blogs, landing pages, content marketing and social media marketing to promote, create awareness, create traffic to website and improve conversions. However, e-commerce marketers don’t necessarily use these marketing channels the same way a traditional brand or content marketer would. E-Commerce makes use of the website or an app that will display the product categories and list the products available under them. It also provides the product features and takes for a smooth flow of purchase for the online shoppers.
How E-Commerce works ?
E-commerce sites allows your business to sell you’re offered products and services to your online customers all over the world. These websites break the obstacles of geographical location of business also gives you a huge spectrum of viewers and therefore possibility of better overall sales.
An E-commerce site also saves customer time, makes prize simple, offers a variety of things to purchase and also reduces the irritation of fighting through overcrowded stores. This ability which is shared with a quick checkout, payment, order tracking also quick shipping process and makes customers happy.
What you’ll learn:-
- Increase your product sales by learning various strategies that work
- How to effectively utilize email marketing techniques
- Bring traffic to your website free and paid
- Affiliate marketing tips and techniques
- Various SEO short and long tail keywords
- Build social media community
- How to use influencer marketing
- Increase web site and mobile conversions
- Learn Unique Selling Proposition tips
Example of top E- Commerce companies:
Amazon founded by Jeff Bezos, in the year 1994 is one of the top e-commerce companies. It is based in Seattle; Wash.Amazon uses the cloud technology platform and is the largest retailer in the world which provides its services over the internet. During the initial years, Amazon amazon.com started by selling books, TV shows, and films.
It is the largest internet based retailer in the united states.There clear vision is to be earth’s most customer centric company, To build a place where people can come to find and discover anything they might want to buy.They sell all types of products from small to big like books, music, movies, housewares, electronics, toys, and many other goods.The company also makes the market leading kindle e-book readers.
Alibaba was founded by Jack Maw along with 17 other co-founders in the year 1999. Top e-commerce companies, has its origin from China and it is a platform for wholesale trade. Alibaba.com caters to many buyers and sellers across the world.Its provides B2C, B2B sale various other services. Alibaba has bought a many changes in businesses activities for its operations, sales, and marketing. This top e-commerce company provides the services that are technology enabled. It enables the merchants and other business to influence the usage of internet to communicate and deal with their customers and users.
Alibaba is a one-stop platform which focuses on many products across various categories that include electronics, clothing, machinery, home and garden and many more. It focused more on trade between businesses. Unlike the usual business to consumer approach. Alibaba sell products in bulk at wholesales prices small or medium sized businesses worldwide, who then resell them for a profit in their domestic markets.
To give you a sense of what an e-commerce marketing strategy looks like, here are some common marketing channels and how you’d use them to build an online store.
E-commerce Marketing Strategy
Now that you know the ins and outs of e-commerce marketing, let’s put it all together and talk about how to build a marketing plan for your online store.
Set goals based on industry
Depending on your industry, location, business size, and a multitude of other factors, there are some standards you can use to measure your goals against — those standards are industry benchmarks. Consider goals like website visits, click-through rates, conversion rates, and customer acquisition cost and compare those to other e-commerce business in your field.
Smash down your strategy by small tactics.
When building out a marketing plan for your online store, there are several paths you could follow. We listed many of them above. It can be tempting to chase after every single one, but that’s a sure way to not be effective at any of them. We recommend that you focus on a couple key strategies first that you believe will have the most ROI — and are the most accessible to you — and create action items for each.
Remember Your Customer
Marketing doesn’t stop with a sale. Once someone becomes your customer, you should continue to engage them and nurture them. The benefits to you as a company are many: you’ll have successful customers that you can use for testimonials and case studies, you’ll receive glowing reviews about your product, and you’ll have the power of word-of-mouth marketing behind you as you turn customers into fans.
What are you waiting for join our Digital marketing Institutes today.