PPC Marketing Course in Chandigarh

WHAT IS PPC?

PPC stands for pay-per-click, It is an internet advertising model used to direct traffic to website , in which advertiser pay the publisher (website owner) when the ad is clicked. It is called as ‘ the amount spend to get an advertisement click. Content sites commonly charge a fixed price per click rather than use a bidding system.

The Basics

PPC is used for all types of campaign goals, including:

  • Increasing sales
  • Generating leads
  • Promoting brand awareness
  • Intent
  • consideration
  • Evaluation

MAIN PLATFORM

Google ads : Google ads was launched in 2000. Before july 24, 2018 google ads was known as Google adwords. It was paid for the service monthly and google setup and manage their campaign.

WHAT IS GOOGLE ADS?

Google Ads is Google’s pay-per-click (PPC) advertising solution. All the system of the google is worked on keywords. If you use best keywords in ads then your ads will be shown in the top of the google and then users can easly see your ads in the top.

The most common PPC ad format appears on search results pages of search engines like Google or Bing. Advertisers have the opportunity to place their brand, product, or service front and center in the form of an ad that pick out a specific keyword or behavior. Everything underlined in red is an ad.

Keyword Relevance – Writing relevant PPC keyword lists, tight keywords groups, and proper ad text.
Landing Page Quality – Creating optimized landing pages with effectiveness, relevant content and a clear assemble, customize to specific search queries.
Quality Score – Quality Score is Google’s rating of the quality and relevance of your keywords, landing pages, and PPC campaigns. Advertisers with better Quality Scores get more ad clicks at lower costs.
Creative – Attractive ad copy is vital; and if you’re advertising on the display network, you can use a tool like our free to create designer-quality ads that will demand clicks.

How can u get started with ppc ads ?

You can start by using popular ppc advertising network such as google ads, bing ads , facebook ads ,instagram ads, twitter ads and more. You will need website or an app to promote. Then you can sign up with one of the top ppc networks , enter your payment information and create your first campaign.

How can you Promote ads on Facebook?

  1. Millions of businesses, big and small, connect with people on Facebook.

  2. Make connections that matter.
  3. Around two billion people use Facebook every month to connect with friends and family, and to discover things that matter.
  4. Find new users and build long relationships with them.
  5. Accomplish your business goals.
  6. No two businesses are alike. That’s why Facebook is built to help your business meet its specific goals.

How to Reach your core target audience?

Facebook Core Audiences helps you select the right recipients for your ad in just a few clicks. Whether you want your ad to be shown to people based on age, location, hobbies or something else, Digital Marketing can help you connect to people who are likely to be interested in what you offer. Core Audiences can be as broad or well defined as you like.

Location

Reach people in the cities, communities and countries where you want to do business.

Demographics

Select an audience based on age, gender, education, relationship status, job title and more. Facebook does not allow anyone to reach customers based on personally identifiable information.

Interests

Choose the interests and hobbies of the people you want your ad to reach – from organic food to action films.

Behaviour

Select people based on their prior purchase behaviours, device usage and other activities.

Connections

Reach people who are connected to your Facebook Page or event, or exclude them to find new audiences.

Cost on Facebook, Instagram, Twitter

If you know that paid advertising is one of the great and easy way to get traffic to your website, increasing the chances of sales and revenue. Facebook, Instagram and twitter are four main platform for advertising. Whether you have a small business or a big business, only these four social media audience can give you alot of potentials since they’re all about bringing attention to you.

Facebook marketing cost in 2019 will be around Rs 40 per day. Average CPC for link clicks Re. 0.52 – Rs. 2.3.

Intagram ads cost-per-click is between Rs 49 and Rs 71. There’s a difference in instagram CPC prices for various age group.

GOOGLE ADSENSE

Its a program to Earn-money-online by Google Business Solutions. Google allows business owners and video channel to generate an amount through advertising Ads on their respective websites or videos. With the help of Google AdSense Tools, online businesses can optimize the ads to sustain look and feel of a web portal. Generate extra revenue, customise the Advertising, AdSense Payments, Performance Tools and Google Support. You should have you own website or blog.

How we will train you?

  • We Train you with the secret to get approved from Google™ Adsense.
  • You place advertisement from Google™ on your site/blog.
  •  For every click on that Ad you earn money.
  • You can work Full time or part time.

We also Provide SEO & Affiliate Marketing.

 

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